Nation Analytics

Nation Analytics needed a public-facing web presence and an analytics implementation behind it. Built in 2016 — early in my engineering career, freelancing while figuring out what kind of engineer I wanted to be.

The build was WordPress-based — the right tool for a content-driven site that needed to be maintainable by people who weren't going to learn React. The interesting work was in the analytics layer: instrumenting the site so the team could actually answer questions about visitor behavior, traffic sources, and content performance, rather than having a dashboard nobody looked at.

[PLACEHOLDER — fuller detail on the analytics tracking architecture and the WordPress customizations coming.]